Working as a telemarketer is a great way to gain useful sales experience, but sometimes the job gets a bad rap. If you’re interested in this line of work, but hesitant to pursue it due to the plethora of misconceptions out there, you’ve come to the right place.

It’s time to set the record straight about telemarketing jobs, because they can be an incredible opportunity. Here’s a look at five common myths about working in telemarketing, and why they’re not true.

  1. Your entire conversation is read from a script.

Reading from a script while talking with prospective customers doesn’t exactly sound appealing, but that’s not the standard for telemarketers. The best companies know people don’t want to chat with robots, so they don’t require telemarketers to follow a generic script. You’ll likely want to have some notes about the product and the purpose for your call — e.g. a special offer — in front of you, but there’s no script involved.

  1. Only aggressive personalities succeed at the job.

No one wants to do business with a pushy salesperson. Telemarketers are unfairly categorized as aggressive, but this doesn’t really make sense, because making people feel uncomfortable just causes them to hang up the phone. Instead, it’s best to build trust with the caller, which certainly doesn’t involve hard-hitting tactics. Every telemarketer finds their own rhythm, so in time, you’ll figure out what works for you.

  1. The job is sketchy by nature.

Admittedly, some telemarketing jobs are a bit shady, but you’re wise enough to steer clear of those. Before accepting a job, conduct thorough research on the company to make sure it’s a business you can stand behind. If you don’t feel comfortable with the products or services you’re asked to sell, keep searching until you find an opportunity that makes you proud. Most telemarketing jobs are legitimate, so this shouldn’t be too hard.

  1. Anyone can succeed as a telemarketer.

Being a successful telemarketer involves more than just having access to a phone. Every call is different, so the right personality is needed to connect with each prospect. Beyond communication skills, pertinent must-have traits include patience, empathy, persuasion and adaptability.

  1. All your shift entails is sitting and talking to prospects.

Talking is of course a major part of working as a telemarketer, but listening is just as important. In order to connect with customers, you must listen to their needs and swiftly determine how your products and services can solve their problems. If you dominate the conversation, you won’t gather any information to help you make a sale.

Searching for a telemarking job in the Northern Kentucky area? PrideStaff Northern Kentucky has the connections needed to help you find a rewarding position with a top local employer. Contact us today to start your search!

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